Jack Lindgren Award


The Jack Lindgren Award

Fundraising began at the start of 2013 to create an affiliated endowment in honor of legendary McIntire School of Commerce faculty member Jack Lindgren.  Jack retired at the end of the 2012-2013 academic year, after an extraordinary career of mentoring, encouraging and inspiring students.  To honor his legacy, this award sponsors annual participation in the Mead Endowment program by a faculty member from McIntire.

The goal to fund the Jack Lindgren Award is $100,000.  Generous contributions have already been made and an anonymous donor has offered to match all new pledges dollar-for-dollar. Contributions of all sizes are welcome. Donors who contribute $10,000 or more become members of the Mead Endowment Advisory Board.

For details please contact Mead Endowment Chairman Tom Darbyshire or Molly Bass at the Alumni Association.

McIntire Professor Jack Lindgren

McIntire Professor Emeritus Jack Lindgren was a highly regarded teacher as well as the founder and the driving force behind the School’s renowned Advertising and Promotions program.  Known simply as “Jack” to all of his students, he joined the McIntire faculty in 1978 and retired in 2013. Over those 35 years, he was best known for leading students in his “Campaigns” class to victory in the AAF’s prestigious National Student Advertising Competition at the regional level for more than 10 years in a row and at the national level in 1982 and 2006 (second place nationally in 2004 and 2005). But his most treasured impact was at the student level in each class, everyday interactions and the well-beyond expectation investment in developing them as good people and smart business leaders.

In 2012, a former student of Lindgren’s established in his honor the John H. (Jack) Lindgren Promotions Aspects of Marketing Award, presented to an outstanding marketing student in the “Promotions Aspects of Marketing” course. In 2011, Lindgren was inducted into the Virginia Communications Hall of Fame. His proudest accomplishment was being named Outstanding Young Professor at UVA in 1983.

Jack died Oct. 23, 2016.

His impact was captured by one of his earliest students:

I met Jack in 1980 right after he joined McIntire and by the spring of 1981, I was working with the team for the AAF Student Competition that he led.  Jack changed the way I worked, thought and led.  He was amazing in his way to inspire, to challenge, to cajole and at every moment instill something powerful into his students.

He was non-traditional.  He was irreverent. He hated department and school rules and focused his energy on his students.  He turned his office into a meeting room and often had dinners at his house for the group.

He was everything a professor wasn’t supposed to be and he was amazing. 

Jack got me started on my career journey with direction, confidence, curiosity and humility.  Much of the reason that I now spend so much time back at UVa teaching classes and mentoring students is to try to repay a portion of what he gave me.

I never knew a student who left an interaction with Jack without new ideas, new perspective, greater respect or greater confidence. He will be missed by thousands of his students

I was also honored to be part of helping set up the Jack Lindgren fund as part of the Mead Foundation.

John H. Lindgren Jr.

Consumer Bankers Association Professor of Retail Banking; Director, McIntire Business Institute; Area Coordinator—Marketing


D.B.A., Marketing, Kent State University
M.B.A., Business Administration, Northern Illinois University
B.A., Economics, Hamline University
Areas of Expertise
Marketing, Advertising, Multimedia, Social media
Professional Activities
Professor Lindgren’s areas of expertise include multimedia learning, multimedia CD-ROM design, Web design and services, and advertising.
Professor Lindgren has developed an expertise in multimedia learning and Web design. He has published numerous articles and monographs in journals such as Journal for the Academy of Marketing ScienceJournal of Services MarketingJournal of Professional Services MarketingJournal of Marketing EducationJournal of Retail Banking Services;Banker’s MagazineCost and Management; and Journal of Accounting, Auditing and Finance, as well as for numerous proceedings of national and regional professional associations. He has coauthored 10 books and monographs in the field of marketing and serves on the editorial boards of marketing publications. His multimedia CD-ROM textbook titled Marketing: An Integrated Learning System is a first of its kind, published in 1996. His latest textbook, Marketing Best Practices (2002), is in second edition for Southwestern Publishing. He has numerous CD-ROM publications, including CDs for promotion, consumer behavior, marketing research, and Super Bowl advertising.
Professor Lindgren is an active consultant and has worked for numerous institutions in the area of multimedia development and Web design. He has designed Web sites for institutions and served as a consultant to the University of Virginia, the U.S. Department of Commerce, Touche Ross and Company, Berman Technologies, International Auto, Star (Texaco) Enterprise, Crestar Bank, Jefferson National Bank, First Pennsylvania Bank, Hamilton Bank, and the Federal Reserve Banks of Atlanta and Chicago. He has served on the faculty of numerous banking programs throughout the United States. These programs include the Graduate School of Retail Bank Management, The Savings Institutions, Advanced Marketing School, the Virginia Bankers School of Bank Management, the Inter-American School of Savings and Loans, and the National Banking School. He is past vice president of the American Marketing Association and served on the National AMA Board of Directors. His proudest accomplishment was being named Outstanding Young Professor at the University of Virginia in 1983.